Benefits of website marketing
Are you wondering what are the benefits of website marketing? Well..website marketing gives you unique advantages that you cannot get from offline advertising and other traditional marketing. Benefits of website marketing include:
1. Save cost
Other, more traditional forms of marketing are very costly for the company, for example Facebook ads are three times cheaper and more targeted than radio, TV or print ads. Using the Internet to expand and engage your audience is much less expensive, as long as you have advance planning that can help define your audience. Required.
2. Audience segmentation can be defined
Many other advertising options allow you to target specific demographics around your customers such as this website marketing.
Set your message to appear on the websites your potential customers are most likely to visit and be able to show specific geographic locations, even targeting by age or education range in some cases.
Even TV, radio or billboard ads can’t do that.
3. Building relationships with clients
Many marketing options end up becoming a distracting voice for the consumers you want to reach. When done right, website marketing can really help your potential customers. This method can offer solutions to problems. This makes it more effective in starting conversations and building Trust is another type of marketing.
4. Easy to adjust
Social media ads, banner ads or other online campaigns can be quickly changed and revised and can add attractive digital extensions, with changing preferences this is a huge advantage for you.
New pricing, additional products, and time-sensitive sales can all be easily handled with website marketing.
3 steps to get started in website marketing
Step 1: Review your website design
The first step is to create a website that accurately represents your business, this is not directly related to the visual aspect (i.e. how it looks) but to the quality of the information provided.
Your website is the same as your shop window. Your online store must look good from the outside in order to attract customers. Everything must be organized and put in place. Before starting any campaign take a moment and review your website and make sure that:
Your website has a simple hierarchical site structure: A good site structure helps users and search engines navigate the site to find the information they need easily. In principle, every page on your site should be accessible from the homepage with three clicks or less.
Easy to use and functional: Reassess the suitability of your website using SEO-friendly web design principles and try to remove design elements that add complexity or are unnecessary.
You must have accurate information about your company and products: Make sure the site gives users everything they need to know about your company and products, and make use of visuals to grab users’ attention.
Quickly accessible for smartphones Most users will come from mobile devices so test your website on mobile devices and improve the user experience as best you can.
Step 2: Search Engine Optimization
The next step is to start thinking about your SEO strategy. A well-defined SEO plan will eventually increase your rankings and organically generated traffic from search engines.
SEO is the process of increasing the visibility of your website in search engines and consists of several steps:
Technical SEO – Ensures that your website is free from crawl errors and other issues that can prevent search engines from correctly indexing your website.
On-Page SEO – Makes your web pages SEO friendly and your content easy to read by search engine crawlers.
Content SEO – writing content that meets the user’s intent.
Off-page SEO – Promote your website with the goal of getting quality links from other websites.
Local SEO – Optimize your website to locate your business and to attract more customers to your physical store.
Apart from the above standard SEO practices you should also optimize your website for modern SEO such as adding schema markup and optimizing your content for rich snippets.
Step 3: Optimize your website for social media
The next step is optimizing your website for social media, this is different from social media marketing, but it is about the following things like:
Do you have visuals (photos, videos) on your site that can be shared on social media.
Add specific social media share buttons on the page you want to share on social media.
Ensure that the resulting snippet is formatted correctly when the user clicks on the share button (or shares your URL directly), as it is highly recommended to add the necessary Open Graph meta tags and use image sizes and formats supported by all major networks.
Many webmasters skip this step and this is a mistake that can negatively affect your social media promotion efforts.
Although it looks more technical and is not directly related to website marketing, social media plays an important role. If your website does not allow users to share your content properly, do not expect your website to be shown on Social media.