Blog marketing strategies that help you attract people to your blog
Take advantage of social networks
Social networks are one of the largest digital gatherings on the web at all. Facebook, for example, contains more than 2.38 billion monthly active users, including 172 million Arabs, so these networks are the main source of potential customers, so you should make your blog linked to your accounts in Social networks, such as LinkedIn, Twitter and Facebook, and content management systems that allow this.
Encourage readers to interact
Content management systems provide the ability to comment for visitors. It is very necessary to activate this feature, respond to visitors’ comments, and also answer their questions as much as possible, which is one of the most important methods of blog marketing.
Concentrate on your blog by writing topics you love, and your experience in it is excellent, and do not try to write about many things that distract your efforts, which is one of the most important ways to market the blog.
Never copy and move the content, search engines always delay the ranking of sites whose content is duplicated. But it is possible to quote and benefit from other blogs, or to work on translation from foreign blogs after obtaining permission from the owners, which is one of the most important methods of blog marketing.
Continuity and update
To make your blog lively and attractive, you must publish topics on it permanently, in order to maintain its continuity, and also show commitment and interest in readers. And some statistics say that there are companies that publish more than 16 blog posts per month, and thus they attract 4.5 times the traffic attracted by companies that publish much less than 5 blog posts per month, which is one of the most important methods of blog marketing.
Determine the target audience
Determining your target audience helps you choose the most attractive topics for blogging. For example, if you create a project in the automotive field, your target audience is car enthusiasts.
It is necessary to always add value to your blog to your readers, as this will make them visit your blog constantly, work to follow it and publish its contents on social networks, which is one of the most important methods of blog marketing.
Whatever field you are blogging in, there are always hundreds or thousands of independent blogs, owned by your competitors, who also write in the same field. There is a way to strengthen your presence and build a base of followers, which is to stand out from your competitors with any content you will provide.
You must be honest and honest in the content you provide, and do not mislead your readers to urge them to buy any of your services or products that you offer, as this will inevitably turn against you and negatively affect your reputation, which is one of the most important methods of blog marketing.
Users of social networks share visual content forty times more than other content. Almost four out of five people would rather watch a video about a product than read about it. Also, 51.9% of marketing professionals confirmed that the best content is video, as measured by the return on investment, and it is one of the most important methods of blog marketing.