The best Types of blog posts for your marketing strategy
Blog post performance is all about relevance and creativity, but elements such as word count, structure, and visuals (such as photos, videos, and graphics) are also important. According to one study, longer texts (7,000+ words) see better results, as the This content generates four times more traffic than articles with average words (900-1200 words). Here are the three most popular formats that provide good results for popular blogs:
Surprisingly, everyone wants to read lists.
People process information presented in list form much faster than long texts.
Lists are a good way to simplify information, and they also allow users to choose which passage they want to read more easily.
It is one of the good ways to get free traffic, and it is also more likely to go viral than other types of posts.
Many people search online to learn how to do something.
These people use search engines to find quick solutions to their problems, such as “how do I make a birthday cake” or “how do I fix the buttons on my jacket”.
This type of blog is an opportunity to show your potential customers that you are knowledgeable about a particular topic and if your information is appropriate, they are likely to return to your site in search of helpful content in the future.
A post that contains a “how” or a lesson that increases your credibility and experience, and brings you visitors who trust your content.
To-Dos Publications and Checklists
They are similar publications to the ones we mentioned earlier, but with an important difference, as the main goal of them is to ensure that nothing is forgotten.
These articles tend to focus on how to do something more precisely and act as a quick guide when your audience is in a hurry.
You can also create a template for a to-do list and share it with your audience for them to download from your site.
Writing content that is a useful resource is another way to build trust with your audience.
Track the performance of your content
After you’ve written good content for your post, how do you know that your hard work is paying off?
Page visits is one of many metrics taken into account to evaluate the performance of a particular post.
But traffic alone is not enough. If someone visits your site but finds that the content is not useful, they will quickly leave the page to find another alternative.
In this case, pageviews are not a positive indicator. You need to track different metrics to add context to your traffic data, and understand how your audience engages with your content.
Focus on these questions when reviewing your visitor data:
- How long did the user stay on the page?
- Did he visit other pages after reviewing the article?
- Did he share your content on social media?
- Did he re-visit the site?
Similarly, there are blog-specific metrics that you can track via Google Analytics to measure blog performance, such as:
- Page ratings
- Average duration on the page
- The average number of pages viewed per visit
- Target conversion rate
These metrics will help make you more aware of how your audience interacts with your site, helping you to better manage and write content.
Your first experience writing content doesn’t have to be a difficult one.
Sharing your expertise and knowledge with your readers is good for your audience and for SEO, so creating a blog on your own site is well worth the effort.
When you’re writing the content for your posts, start with the research, curate your content, and keep track of that post’s performance.
Each of the above steps will help you better target your audience, write useful content, and improve your SEO.